Portland Trails is network of trails connecting communities throughout the city of Portland, Maine. The idea of this project was to re-create the logo emphasizing key components of the non-profit, urban land trust. I incorporated a symbol that can been seen as both a tree and arrow. The tree represents the state of Maine and the arrow represents direction for the trials. The symbol combines Portland and Trails emphasizing the connection of the communities. The colors symbolize the ocean and land. 
 Applications of the Portland Trails logo. 
 Iterations of the logo before choosing the final. 
prev / next